Your role
Reporting to the Major Account Manager, Quebec, and in close collaboration with the Sales Manager, you lead our marketing initiatives from idea to execution. Your objective: to stimulate sales of our products among our customers and contribute to the growth of the company. The position involves traveling to stores and to our customers, i.e. approximately 20% of your working time.

Marketing and promotional initiatives (50%)

• Build and update the annual marketing calendar: holidays, special programs, contests and seasonal products;
• Plan and execute secondary parties and the marketing side of special programs, such as our breast cancer sales campaign;
• Design and host competitions and draws for our clients, and develop cross promotions between our products and our brands;
• Act as a point of contact with the banner marketing teams in order to align our initiatives with theirs;
• Photograph our bouquets, keep the photo bank up to date and liven up our social networks;
• Develop collaborations with Quebec micro-influencers and opportunities for media visibility;
• Manage the promotional budget, measure the impact of each initiative and produce a report after the major holidays.

Product monitoring, design and development (30%)

• Analyze competitive trends (floral designs, packaging, prices) and identify opportunities;
• Take charge of our design collections: organize and host design meetings, and research new arrangements and new varieties.

Sales and customer relations support (20%)

• Accompany the sales manager during visits to stores and to our customers;
• Organize tours of our facilities and floral workshops to promote our products;
• Create sales support tools: visual presentations, product catalogs, newsletters and guides for store managers.

Your profile

• DEC or bachelor's degree in marketing, communications, business administration or a relevant field;
• Experience in sales, coordination, field marketing or social media management: an asset;
• Experience or knowledge of the floral industry or perishable consumer goods: an asset;
• Marketing creativity and excellent communication skills;
• Comfortable with content creation, product photography and social media;
• Proficient in Canva, Meta Business Suite (Instagram and Facebook ads) and Microsoft 365 (Excel, Outlook, PowerPoint);
• Sense of organization, autonomy, sense of initiative and spirit of collaboration.

Language requirements
Proficiency in French and English, oral and written, including writing short content. English is required to communicate with English-speaking stores and produce marketing tools intended for this clientele.

Other requirements

• Travel to stores and to our customers, i.e. approximately two half-days per week;
• Valid driver's license, good driving record and access to a vehicle;
• Increased availability during peak periods and during special programs, including certain weekends.

What we offer

• A creative and versatile position, with real influence on our collections and campaigns;
• A committed sales team and a product that pleases.

A portfolio or examples of content produced (photos, publications, campaigns) are welcome. Only those selected for an interview will be contacted.